www.hantecgroup.com
Hantecgroup 30th
Logo / Web / Responsive / Publication
About the project
Hantec Group, founded in 1990, is a multinational financial company with its headquarter located at Hong Kong. It strives to provide professional financial services to global customers. At its thirtieth anniversary, the company designs logos, which is broadcasted on social media and printed on publishing materials. The ideas of the anniversary logo come from the company's logo with black, red and white as brand colors. Golden color is added to the anniversary local to deliver a message: For 30 years, we have been committed to help you grow and get better every time.
Since Hantec Group is located in Hong Kong, which is known as a fusion of Eastern and Western culture, we design the logo with elements from both cultural traditions. For Eastern cultural element, the word ‘30’ is written in the form of Chinese calligraphy with brushstrokes based on the Yellow River. The Yellow River is known for the waterfall-like running water from upper stream to the lower stream. This feature is comparable to the company’s expansion from the East to all over the world.
The 30th anniversary website and printing advertisements are designed based on the 30th anniversary logo to enhance the company's image.