About the project
USCA is an event that has been organized for nearly 22 years and it has become one of the most anticipated music event every year and has gradually become a major cultural brand in Hong Kong.
Design for event with website, social media, and video flip with our team.
Based on user research and Google analyics analysis last year, we design wireframes and interactive prototypes as well as testing design site in order to meet user's expectations and desires.
At the video filpes, walking through Hong Kong in the eventing, one will remember the lights and colors of Hong Kong full of lights, neon banners and skyscrapers. We then add pop songs as another symbol of Hong Kong by adding them everywhere in the city.